Hey there, biz grinders! Your weekly biz buying newsletter that gets buried deep in your inbox but feels like a treasure you found Saturday morning when you're sipping your morning joe.

This week’s uncovered treasure:

1. Why We Stopped Asking Owners To Sell Us Their Business (And What We’re Doing Instead)

Why We Stopped Asking Owners To Sell Us Their Business (And What We’re Doing Instead)

We've been on quite the adventure in our quest to help you find that perfect, small, boring business that’ll give you the freedom you crave.

And guess what?

We've learned a ton along the way. Initially, we found success with highly personalized outreach in Traverse City, but scaling that approach to Detroit was a whole new ballgame.

Turns out, bigger lists and broader blasts don’t always mean better results.

Who knew, right?

So, after some deep thinking (and a few cups of coffee), we realized that trust is the secret ingredient.

Instead of jumping straight to the “let’s buy your business” conversation, we're flipping the script.

We’ve created two awesome, free tools to help business owners understand their business value and readiness to sell.

We’re calling it our “Build Trust, Buy Later” approach.

So, if you're on this journey with us, remember: it’s not just about finding a business.

It’s about building relationships and trust.

Here is a sample of what the first email outreach might look like:

Let’s make your business dreams a reality—one trust-building step at a time!

P.S. Here are the free tools we built for business owners let us know what you think. Also, we are building a similar one for business buyers that scores your deals.

P.S.S. Reply: Yes if you want our newest Deal Scorecard tool that tells you if your deal will make you money.

Let’s Go!

Matt